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Placing a banner in your software may be a way to earn some money from trial or freeware versions. 
At present all Adware companies are near to bankrupt. With the spyware paranoia the users donít like to install a program that contains banners. 
Donít expect to get fantastic incomes unless you have a very popular Internet application, however, there are other benefits. For example the adware companies usually supply an online-manager where you can read some interesting statistics (unique users per day, clicks, exposures, new users...). 
Usually the adware companies pay by click-through (a little amount each time the banner is clicked by the user) and/or by impressions (each time an ad is displayed for N seconds). 
Currently there are the following adware companies: 
- Adaboy (for games only) 
- Ever Ad 
- Natasoft GAP* (strange policy) 
- Radiate - Aureate (are they closing?) 
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